How to Create Simple Videos for Amazon Product Listings
If you want to create stunning listings for your products on Amazon, then it’s likely that you’ve considered producing videos. Videos could give your audience valuable information about the product that you’re offering.
Not to mention that videos are simply easier to digest than blocks of copy. For customers, videos take all the work out of doing research on a product that they’re considering. A short watch can provide them all of the information they need.
If you’re selling on Amazon and you have no video editing skills, then don’t worry. I’ll teach you a simple way to create videos for Amazon product listings. Years ago, my team and I had almost no video experience. Now we create videos for product listings that generate thousands upon thousands of dollars. Let’s get started.
1. Use a Simple Video Editor
Most professional video editors use software like Adobe Premiere Pro or Sony Vegas Pro. Don’t do this.
When beginners try to use advanced video editing software like this, they can easily become overwhelmed.
Just look at this. All those layers of video, audio, and graphics are too much for someone who’s new to video editing. All of the menus offer fantastic features. But if we’re going to be creating videos for our Amazon product listing, then it’s likely that almost none of them are needed.
Adobe Express, Canva, and CapCut are some free web editors that I’d recommend. These editors offer you a lot of freedom while not overwhelming you with features and options. The paid versions of these editors are even better!
These editors are also some of the most popular out there. Which means that if you have a question, then it’s likely that somebody out there has already answered it. There’s a lot more support for popular video editing platforms.
2. Gather Everything You Need
Before you start actually editing, here are some things that you will need:
- Unedited video of your product
- Photos of your product
- Stock music (some editors come with this)
- Knowledge of your product’s best benefits
Using all of these things, you’ll be able to edit an awesome video.
If you don’t have photos of your product, then take some yourself in front of a background that contrasts your product. This will allow you to crop out the product if you feel the need to.
Your videos should be simple and easy to shoot. Record someone using your product or pan around your product to get views from every angle.
Stock music can be found for free online, just be sure to check the licensing agreement.
3. Edit Your Video
Now you should be ready to edit! Sign in to your video editor and open a new project. Upload all the media that you will be using.
Try to keep your video around 30 seconds long. This doesn’t sound like much, but it is plenty of time to get your point across.
Start with an eye-catching video of your product. Move on after you’ve established your product as the star of the video, you don’t want to lose any attention!
Move on to a photo of your product. You should definitely include some text somewhere on screen. This should tell customers about your product’s key benefit. For example, a video of a broom could say “Keep your floors clean and beautiful!”
After that, you could include more photos with snippets of text. Keep it to around 3-4 photos in total.
When you’re satisfied with how it looks, you could add some stock music to the background.
4. Upload Your Video
Now you should be done! Upload it to Amazon via the “Upload and Manage Videos” button.
Give your video an attention-grabbing title. Going back to our broom example, we could write, “Give Your Floors a Sparkle and Get Rid of Dust!”
Take a screenshot of a good part from the video and upload that as the thumbnail.
Simple videos are easy to make. You don’t need to invest too much time for a great reward. Videos build trust, increase conversions, and increase search engine visibility.
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