Big Damn Guide to Amazon URL Shortcuts


A url is sent into Amazon’s search engine, and every little character is an option or reference for the system. inside EVERY url on EVERY website, you can look for the ? character as a special divider. 1st part is the Path (Service/Endpoint/etc.) and 2nd part are parameters.

Some parameters require “url encoding” and some do not. the quickest way to cleanup a URL from Amazon is to paste into https://www.urldecoder.org/.

Basic Search: amazon.com/s has path /s and zero parameters. Anything after /s? will be submitted to the search engine.

Basic Detail Page: amazon.com/dp/[ASIN]?[random+params+here]

Basic Search Query: amazon.com/s?k={SEARCH+KEYWORDS+HERE}

Notice that SPACES inside urls can be written as + sign. You might notice that Encoding a URL turns a space into %20, encoding is a way to guarantee the SERVER receives all the special characters that we meant

Brand Search Query: amazon.com/s?rh=p_89%3A{Brand+Name+Here} notice if you use a URL decoder it shows as amazon.com/s?rh=p_89:{BRAND NAME HERE}

Category Brand Search Query: amazon.com/s?rh%3Dn%3A{CATEGORY-NODE-HERE}%2Cp_89%3A{YOUR%20BRAND%20HERE} That might look like goop BUT we can decode it to look like amazon.com/s?rh=n:3754161,p_89:Wingtite

  • https://www.amazon.com/s?rh=p_89%3ASAS+Safety&s=exact-aware-popularity-rank

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